​If an ad hasn’t caught your attention within seconds it’s not a good ad. I think that the concept needs to be simple, and the words have to speak to your target audience’s heart. Then it will work.

CONCEPTS | PRINT | RADIO | TV | MEDICAL | VETERINARY | CONSUMER

AWARDS:

Rx Club of New York 2007, Award of Excellence, Bonefos

Rx Club of New York 2006, Award of Excellence, Kendle

Global Awards, Finalist Certificate, Kendle

Veterinary Marketing Association Farm Media Award 2004, Highly Commended, Covexin 10

Veterinary Marketing Association Farm Media Award 2001, Highly Commended, Nuflor